The Brand Or Bust Show
You made it! Welcome to The Brand Or Bust Show presented by Canawrap. I am your host, Jonathan Glen. Here I excitedly blather on about all things to help you, my home service, trades and contractor business owner friends, the most effective way to position your business as the go-to service provider in your marketplace so you can catapult past your competitors, ooze value and kick the ass you want and see the success you work hard for and deserve!
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The Brand Or Bust Show
AI Slop Marketing Is Costing You Customers (Here’s What to Do Instead)
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In this episode of The Brand or Bust Show, I’m calling out something I keep seeing over and over again...businesses using AI in their marketing the wrong way - and it’s hurting them.
I break down a real example of an ad I saw from a graphics company that used fully AI-generated visuals, voiceover, and vehicles, and explain why it immediately loses potential customers' trust.
Here’s the thing: your audience can tell what’s real and what’s not, and when you’re competing against businesses showing real work, real customers, and real results, fake just doesn’t have a leg to stand on.
But I’m not anti-AI! Like, far from it.
In this episode, I walk you through how to use AI the right way to plan, ideate, and pre-visualize your marketing while still producing real, authentic content that converts.
If you’re running paid ads, creating content, or trying to stand out in a crowded market, this one matters.
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