The Brand Or Bust Show
You made it! Welcome to The Brand Or Bust Show presented by Canawrap. I am your host, Jonathan Glen. Here I excitedly blather on about all things to help you, my home service, trades and contractor business owner friends, the most effective way to position your business as the go-to service provider in your marketplace so you can catapult past your competitors, ooze value and kick the ass you want and see the success you work hard for and deserve!
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The Brand Or Bust Show
Why Listing Every Service on Your Van Is Hurting Your Business
In this episode, I’m telling you a quick story from one of my (mulitple) early morning coffee runs that led me to spot the most cluttered service vehicle I’ve ever seen. No logo. No clear message. Just a wall of text listing 25+ services. And it reminded me how bad this mistake really is — and how often home service businesses make it.
So I break down the top 3 reasons why putting a laundry list of services on your wrap is actually working against you, not for you. And I give you some practical ways to clean it up and actually get remembered out there on the road.
Here’s what I cover:
- Why cluttered wraps confuse and lose customers
- How too much info actually lowers trust
- The “rule of 3” and why it works so well
- Why generic icons in your logo are doing you zero favors
- And how to start standing out without overloading your van
This is a quick episode, but it's gonna help and if you’ve ever wondered why your wrap isn’t pulling the weight it should, this might be the reason.
Hit play and let’s fix it.
